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Advert for the London fashion house of Olivette, 1921

Advert for the London fashion house of Olivette, 1921


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Advert for the London fashion house of Olivette, 1921

Advert for the London fashion house of Olivette, 1921, 99a Shaftesbury Avenue Date: 1921

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14397702

© Mary Evans / Jazz Age Club Collection

Ballroom Couture Olivette 1921


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EDITORS COMMENTS
Step into the vibrant world of Olivette, London's most celebrated fashion house, as depicted in this advertisement from 1921. Located at 99a Shaftesbury Avenue, Olivette was the go-to destination for the city's most stylish and sophisticated residents. The advertisement transports us back to the Jazz Age, an era of excitement and innovation. The image features a lively scene of young women dancing in the latest Olivette creations, their faces radiant with joy and energy. The fashion house's designs were known for their modernity and elegance, reflecting the spirit of the times. The backdrop to this scene is a grand ballroom, filled with ornate decor and glittering chandeliers. The atmosphere is one of glamour and opulence, a fitting setting for the unveiling of Olivette's latest couture offerings. The advertisement was featured in a leading fashion magazine of the day, further cementing Olivette's reputation as a trendsetter in London's fashion scene. The women in the advertisement wear dresses that epitomize the flapper style of the 1920s, with dropped waistlines, fringe detailing, and beads and sequins that shimmer in the light. As we gaze at this image, we can almost hear the sound of jazz music playing in the background, feel the energy of the dance floor beneath our feet, and sense the excitement of a new decade. The London fashion house of Olivette was a symbol of the vibrant and dynamic spirit of the 1920s, and this advertisement captures that essence perfectly.

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