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Advertising Mellins Food at Ludgate Circus
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Advertising Mellins Food at Ludgate Circus
Advertising Mellins Food at Ludgate Circus - The City, London. Part of Box 34 Boswell Collection - London Streets. Date: circa 1890s
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Media ID 14370636
© The Boswell Collection, Bexley Heritage Trust / Mary Evans
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EDITORS COMMENTS
This photograph, taken in the late 1890s, showcases an intricately designed advertising lantern for Mellins Food at Ludgate Circus in The City of London. The image is a captivating glimpse into the bustling streets of London during an era of rapid industrialization and urban growth. The lantern, with its intricate details and vibrant colors, stands out against the backdrop of the city's brick buildings and horse-drawn carriages. The Mellins Food advertisement features a tantalizing array of food items, including roasted meats, fresh fruits, and vegetables, all presented in an inviting and appetizing manner. The use of bold typography and enticing slogans, such as "Fresh Meat Daily" and "Best Quality Fruits and Vegetables," would have surely caught the attention of passersby. Ludgate Circus, a major intersection in The City of London, was a hub of activity and commerce during this time. The area was known for its bustling markets and numerous food vendors, making it the perfect location for Mellins Food to showcase their offerings. The lantern's placement in the heart of the circus would have ensured maximum visibility and reach for the advertisement. This photograph is part of the Boswell Collection of London Streets, which provides a unique and valuable record of London's urban landscape during the late 19th century. The collection offers a fascinating glimpse into the city's history and the evolution of advertising techniques during this period.
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