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Advert for the Ministry of Food 1940
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Advert for the Ministry of Food 1940
The weeks food facts No. 6. If you eat more than you need, you are wasting food as surely as if you had thrown it away. So eat what you need, but no more. Buy wisely and cater strictly. For your healths sake, as well your countrys remember that enogh is better than a feast. Save food! Save money! save cargo space for munitions!
1940
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Campaign Cargo Difficulties Eating Encourage Encouragement Encouraging Facts Frugal Health Hint Hints House Hold Householders Intake Kitchen Meals Minister Ministry Money Munition Overcome Overseas Portions Produce Rally Reduce Resource Resourceful Resourcefulness Save Shortage Sizes Waste Weeks Ww 2 Ww Ii War Time
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This compelling advertisement from the Ministry of Food in 1940, as featured in the Illustrated London News, encourages households during World War II to practice frugality and save food. With the tagline "Save food! Save money! Save cargo space for munitions!", the campaign aimed to remind citizens that eating more than necessary was just as wasteful as throwing food away. The government's call to action came during a time when food shortages were a significant challenge for Britain, both domestically and overseas. The advertisement's simple yet powerful message was designed to encourage resourcefulness and overcome the difficulties of wartime. Householders were urged to buy wisely, cater strictly, and remember that "enough is better than a feast." The Ministry of Food's encouragement to reduce food waste and save resources was not only essential for individual health but also for the country's wellbeing. The image of a well-set kitchen table with modest portions and a hint to "Eat what you need, but no more," served as a visual reminder of the importance of the campaign. The Ministry's message was a call to action for households to be mindful of their food intake and to do their part in supporting the war effort. The resourcefulness and fortitude displayed during the 1940s are still relevant today, as we continue to face various challenges and strive to make the most of our resources.
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