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Advert for the Ministry of Food 1945
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Advert for the Ministry of Food 1945
Something new in salad. Salad making gives full scope to your powers of invention. For almost all vegetables are at home in the salad bowl, and you can try them in almost endless combinations. A crisp salad, as appetising to look at as it is to taste, is a very important item in the days meals. Raw green vegetables are one of the riches sources of vitamin c. You ll remember that this is the vitamin that helps so much to give clear skin, bright eyes and that feeling of vigour which makes life enjoyable.
1945
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Media ID 14126928
© Illustrated London News Ltd/Mary Evans
1945 Campaign Dandelion Difficulties Encourage Encouragement Encouraging Health Household Householders Meal Meals Minister Ministry Munition Nasturtium Overcome Rally Salad Salads Sorrel Vegetables
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A New Leaf on Meals: The Art and Joy of Salad Making in 1945 Britain Amid the austerity and challenges of the post-war era, the Ministry of Food encouraged households to embrace the simple pleasures of home cooking and healthy eating. This advertisement from the Illustrated London News in 1945 showcases the endless possibilities of salads, a vibrant and appetizing addition to daily meals. The caption reads, "Something new in salad. Salad making gives full scope to your powers of invention." With an array of vegetables readily available, the possibilities for combinations were seemingly endless. The image features a crisp, inviting salad, bursting with color and texture, promising an enjoyable dining experience. Raw green vegetables, the advertisement emphasizes, are a rich source of vitamin C. This essential nutrient was renowned for its role in maintaining clear skin, bright eyes, and a feeling of vitality. As the nation continued to face the challenges of the war, the government's campaign to encourage healthy eating and householders to "overcome difficulties" took on new importance. The advertisement showcases a variety of vegetables, including crisp lettuce leaves, radishes, nasturtiums, sorrel, and dandelion greens. These humble ingredients, when artfully arranged in a salad, could bring a touch of summer's bounty to the table, even during the gray days of winter. As the world adjusted to the aftermath of World War II, the simple act of creating a beautiful and nourishing salad became a small yet significant victory in the face of adversity. This advertisement serves as a testament to the enduring power of food to bring joy, health, and community, even in the most challenging of times.
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