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Advert for The National Savings Committee 1940
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Advert for The National Savings Committee 1940
This year make your holiday weeks National Savings Week ! In 1940 The National Savings Committee asked that the general public put aside the thought of going away on holiday, until The Second World War was over and won. And give their holiday money to the Nation. Put every shilling into National savings (savings certificates, defence bonds, national war bonds, post office and trustee saving banks). Date: 1940
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Banks Bonds Certificates Committee Defence Effort House Hold Householders Off Ice Save Saving Savings Trustee Ww 2 Ww Ii War Time
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In the spirit of patriotism and sacrifice, this 1940 advertisement from The National Savings Committee calls upon the general public to forgo their holiday plans during World War II and contribute their savings towards the war effort. With the caption "This year make your holiday weeks National Savings Week," the Committee encourages households to put their holiday money into various savings schemes such as savings certificates, defence bonds, national war bonds, and trustee saving banks. The Committee, which was a government organization, believed that every shilling counted towards the war effort and the eventual victory. The advertisement features a simple yet impactful design, with the Committee's logo and the slogan "Save Now, Save Better" prominently displayed. The image of a housewife placing coins into a savings jar symbolizes the collective effort required from every household to support the war effort. The call to action was a powerful one, as the country was facing unprecedented challenges during World War II, and every penny saved was a step towards securing a brighter future for the nation.
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