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Advert from the National Savings Committee 1943
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Advert from the National Savings Committee 1943
Go on, buy it! Its not worth quarter the price. When he whispers in your ear, Go on, buy it ! be firm. Say No, I m going to have a little nest-egg for the time when money will buy something worth having - I m going to lend my money to help to shorten the War ! Don t listen to that treacherous Squander Bug. Join saving Group and help to defeat him. Buy all the Savings Certificates you can. Don t let the squander bug fool you !
1943
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Media ID 14124394
© Illustrated London News Ltd/Mary Evans
1943 Bonds Buying Certificates Committee Devil Difficulties Effort Money Needed Overcome Save Saving Savings Spending Whispering Whispers Squander
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EDITORS COMMENTS
"Go on, buy it! The persuasive voice of the Squander Bug whispers in your ear, tempting you to spend your hard-earned money unwisely. But don't be fooled! In the midst of the global conflict of World War II, the National Savings Committee urges you to resist the devilish Squander Bug's seductive whispers. Instead, join a savings group and help to defeat him. By buying Savings Certificates, you'll not only be building a little nest-egg for the future, but also contributing to the war effort. Money was needed more than ever to aid the ongoing battle on the Home Front and beyond. The government relied on the collective savings of its people to help shorten the war and overcome the difficulties that came with it. So, be firm in your resolve and say 'No' to the Squander Bug. Your savings will make a difference, and together, we can help ensure victory in WWII." This powerful and evocative advertisement from the Illustrated London News Ltd, published in 1943, highlights the importance of saving during wartime. The image of the Squander Bug, a symbol of frivolous spending, contrasts sharply with the determination and focus required to contribute to the war effort. The call to action encourages individuals to band together and resist the temptation to squander their money, instead channeling it towards a greater cause. This poignant message underscores the spirit of unity and sacrifice that defined the 1940s and the collective effort to overcome the challenges of wartime.
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