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Advert from the National Savings Committee 1945

Advert from the National Savings Committee 1945


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Advert from the National Savings Committee 1945

Rhyme and reason. Sing a song of spare cash, a song to make you sigh; Four and twenty shillings spent on a buy. When the buy was open the bug began to sing Wasn t that a lot to pay for such a foolish thing. Buy National Saving Certificates.
1945

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Media ID 14127762

© Illustrated London News Ltd/Mary Evans

1945 Bond Bonds Buying Cash Certificates Committee Devil Difficulties Effort Money Needed Overcome Save Saving Savings Spare Spending Squander


EDITORS COMMENTS
In the heart of the 1940s, amidst the backdrop of wartime hardships and rationing, a simple yet compelling call to action echoed through the land. "Sing a song of spare cash," the National Savings Committee urged, "a song to make you sigh." With the promise of a worthwhile buy, the committee's advertisement from 1945 captured the attention of the weary public. Four and twenty shillings, a modest sum by today's standards, was all it took to make a difference. When the buy was open, the bug of frugality began to sing, reminding citizens that they could overcome the difficulties of wartime spending and contribute to a greater cause. The buy, of course, was not a frivolous purchase but an investment in National Saving Certificates. These bonds offered a sense of security, a beacon of hope in uncertain times. The devil of squandered cash could be kept at bay with a small yet deliberate effort. The government's call to save was not a new one. Since the onset of World War II, the National Savings Committee had been urging the public to dig deep and contribute to the war effort. The buy, the advertisement assured, was not a foolish thing but a necessary one. The advertisement, published in the Illustrated London News, was a testament to the power of words and the importance of saving. It spoke to the spirit of the home front, a spirit of resilience and determination in the face of adversity. The buy, the committee emphasized, was a small price to pay for the peace and security of a post-war world. So, let us join in the chorus, "Sing a song of spare cash," and heed the call to save. The buy may be small, but the impact is immeasurable. Together, we can overcome the difficulties of wartime spending and contribute to a brighter future.

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