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Advert for Ronson lighters 1938
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Advert for Ronson lighters 1938
Give her a lighter that lights! Advertisement for a range of lighters by Ronson.
1938
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14369624
© Illustrated London News Ltd/Mary Evans
1938 Case Cases Chromium Cigarette Cigarettes Flip Items Ivory Lighter Lighters Tortoise
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EDITORS COMMENTS
Step into the elegant world of the 1930s with this advertisement for Ronson lighters, as featured in the Illustrated London News in 1938. The advertisement showcases a delightful array of Ronson lighters, each one promising to make lighting a cigarette a pleasurable experience. The advertisement's focal point is a beautifully set table, adorned with an ivory and tortoiseshell tabletop lighter case, which opens to reveal a row of sleek, stylish lighters. The lighters come in various designs, including the iconic flip-top models made of chromium, adding a touch of sophistication and modernity to the scene. The advertisement's tagline, "Give her a lighter that lights!", speaks to the importance and convenience of having a reliable lighter during the smoking era. The image of a woman elegantly holding a cigarette, with a Ronson lighter poised in her hand, further emphasizes the ease and grace that these lighters offered. The advertisement also highlights the durability and reliability of Ronson lighters, with the promise that they "never go out." This was a significant selling point during the 1930s, as lighters were an essential item for smokers and having a lighter that could be relied upon was crucial. The advertisement's vintage charm and elegant design transport us back to a bygone era, where smoking was a social activity and Ronson lighters were a symbol of style and sophistication. This advertisement is a fascinating glimpse into the past and a reminder of the enduring appeal of Ronson lighters.
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