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Advert, Samuel Allsopp & Sons IPA Advert, Samuel Allsopp & Sons IPA
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Advert, Samuel Allsopp & Sons IPA Advert, Samuel Allsopp & Sons IPA
Advertisement, Samuel Allsopp & Sons, Brewers of Burton-on-Trent, India Pale Ale. Date: 1862
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Media ID 21971364
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1862 Alcohol Allsopp Beer Brewers Brewery Brewing Burton Midland Midlands Pale Samuel Sons Trent 1860s Allsopps
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This advertisement print, dated 1862, showcases the India Pale Ale (IPA) offering from Samuel Allsopp & Sons, esteemed brewers of Burton-on-Trent in the Midlands of England. The vibrant yellow and black design grabs the viewer's attention, with the bold text "Samuel Allsopp & Sons" emblazoned across the top, followed by "Brewers of Burton-on-Trent" and "India Pale Ale" below. The image in the center of the advertisement features a hand holding a tall, frothy mug of IPA, with a backdrop of a Victorian-era cityscape. The intricate details of the buildings and the steam trains in the distance add to the sense of industrial might and progress that characterized the era. India Pale Ale, a popular style of beer that originated in England during the 18th century, was known for its high alcohol content and distinctive hoppy flavor. The beer was brewed specifically for export to India, where the long sea voyage required a beer that could withstand the journey without spoiling. Samuel Allsopp & Sons were renowned for their mastery of the brewing process, and their IPA was a favorite among consumers both in Britain and abroad. This advertisement, with its striking design and evocative imagery, would have been displayed in public places to entice potential customers and boost sales. The 1860s were a time of great innovation and growth in the brewing industry, and Samuel Allsopp & Sons were at the forefront of this exciting era. This advertisement is a testament to their marketing savvy and their commitment to producing high-quality beer that appealed to a wide audience.
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