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Advert for Selfridges fashion salons, London, 1926

Advert for Selfridges fashion salons, London, 1926


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Advert for Selfridges fashion salons, London, 1926

Advert for Selfridges fashion salons, London, 1926 featuring the actress Mimi Crawford appearing in RSVP wearing a race frock from the store. Date: 1926

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Media ID 14398340

© Mary Evans / Jazz Age Club Collection

Couture Crawford Frock Mimi 1926


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Step into the vibrant world of 1920s fashion at Selfridges, London's most renowned department store. This advertisement invites you to experience the glamour and excitement of the Jazz Age, as personified by the charming actress Mimi Crawford. Mimi, dressed in a chic race frock from Selfridges' RSVP collection, exudes an air of sophistication and modernity. The sleek lines and simple design of her frock reflect the contemporary trends of the time, while the bold patterns and colors add a playful and youthful touch. Selfridges Fashion Salons, located in the heart of London, were the place to be for those seeking the latest styles and trends. With a team of expert stylists and designers, the salons offered personalized consultations and custom-made garments, ensuring that each client left feeling confident and fabulous. The 1920s were a decade of transformation and self-expression, and Selfridges embraced this spirit wholeheartedly. From the latest jazz records playing in the background to the dazzling displays of couture gowns and race frocks, a visit to the store was an unforgettable experience. Join Mimi Crawford and discover the magic of Selfridges Fashion Salons in this enchanting advertisement from 1926. Let the allure of the Jazz Age transport you to a world of glamour, style, and self-expression.

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