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Advert for Small Fry by Joyce footwear 1948
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Advert for Small Fry by Joyce footwear 1948
Slip on shoes for women in pastel colours.
1948
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Media ID 14295369
© Mary Evans Picture Library
1948 Colours Footwear Joyce Pastel Practical Shoe Shoes Slip
EDITORS COMMENTS
Step into the 1940s with these charming slip-on shoes for women, aptly named "Small Fry," by Joyce footwear. This advertisement, dating back to 1948, showcases a selection of pastel-colored shoes that were both practical and fashionable for women of the time. The 1940s were known for their unique style, and these shoes perfectly embody the era's aesthetic. The shoes in the advertisement come in a variety of pastel shades, including soft pink, baby blue, and mint green. The simple yet elegant design of the shoes features a smooth, slip-on style, making them easy to put on and take off. The shoes also boast a low heel, which added a touch of sophistication while still maintaining comfort and practicality. The Joyce footwear advertisement reflects the post-war optimism and desire for beauty and elegance that characterized the 1940s. Women were looking for shoes that were both stylish and functional, and Joyce footwear delivered with their Small Fry collection. These shoes were perfect for everyday wear, as well as for special occasions, making them a must-have addition to any woman's wardrobe. The advertisement also highlights the affordability of the shoes, making them accessible to women of all income levels. The tagline "Practical Slip-Ons in Pastel Colors" emphasizes the shoes' functionality and trendiness, making them an attractive option for women looking for footwear that was both stylish and practical. Overall, this advertisement for Small Fry by Joyce footwear is a delightful glimpse into the past, showcasing the fashion trends and preferences of the 1940s. The pastel-colored slip-on shoes remain a timeless classic, and this advertisement serves as a reminder of their enduring appeal.
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