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Advert for Stockings by Bear Brand 1937
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Advert for Stockings by Bear Brand 1937
Confidence... Every woman desires that supreme self-assurance which only perfection in matters of details can give.
1937
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14116404
© Illustrated London News Ltd/Mary Evans
Bear Brand Crepe Hosiery Sheer Stockings Supreme 1937 Made
EDITORS COMMENTS
Step into the 1930s and experience the epitome of feminine elegance with this advertisement for Bear Brand Stockings, as featured in the Illustrated London News in 1937. The image showcases a confident and alluring woman, dressed in the height of 30s fashion, with a demure yet seductive expression. She dons a chic dress, accessorized with a string of pearls and a stylish hat, all while her perfectly manicured feet are adorned with Bear Brand's luxurious crepe stockings. The tagline "Confidence... Every woman desires that supreme self-assurance which only perfection in matters of details can give" speaks to the importance of attention to detail and the role that flawless hosiery played in a woman's self-image during this era. Bear Brand, a British company, prided itself on the quality and sophistication of its women's stockings, which were made to provide both comfort and style. The sheer, smooth texture of the crepe stockings is highlighted in the advertisement, as they seamlessly blend with the woman's skin, creating an illusion of perfection. The advertisement's use of soft lighting and the woman's poised pose further emphasizes the brand's commitment to helping women feel their best, both in public and in private. This advertisement is a testament to the power of advertising in the 1930s, as it effectively conveys the desirability and allure of Bear Brand Stockings, making it a must-have accessory for any woman seeking to exude confidence and sophistication.
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