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Advert for Swan & Edgar coats 1909
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Advert for Swan & Edgar coats 1909
Full page colour advertisment for Swan and Edgar Limited, London, in the Tatler of 3rd November 1909. Advertising fashionable furs it shows five portraits of very elegant Edwardian girls modelling fur coats of different lengths with a description and price underneath each one, and three gentlemen modelling fur-collared/lined coats.
1909
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Media ID 14260302
© Illustrated London News Ltd/Mary Evans
Coats Edgar Fashions Gentlemen Luxurious Modelling Models Swan Fashionable
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EDITORS COMMENTS
Step into the elegant world of Swan & Edgar Limited, London's premier purveyor of luxurious furs, as showcased in this full-page color advertisement from the Tatler on November 3, 1909. The advertisement features five striking portraits of Edwardian girls, each donning a fashionable fur coat of varying lengths. The first model wears a short, sleeveless "Fox Muff" priced at 15 guineas, followed by a "Sable Coat with Fox Trimmings" (25 guineas), a "Sable Coat with Collar and Sleeves" (35 guineas), a "Sable Coat with Collar, Sleeves, and Skirt" (55 guineas), and a "Sable Coat with Collar, Sleeves, Skirt, and Muffs" (75 guineas). Three elegant gentlemen are also featured, each wearing a fur-collared or lined coat, adding to the opulence of the advertisement. Swan & Edgar's commitment to providing the finest furs is evident in the rich textures and vibrant colors depicted in the illustrations. As the chill of winter sets in, this advertisement invites readers to indulge in the luxurious warmth and timeless elegance of Swan & Edgar's furs. The Edwardian girls and gentlemen exude confidence and sophistication, making it clear that owning a Swan & Edgar fur coat is a statement of both style and status.
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