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Advert for Swan & Edgars womens coats 1909
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Advert for Swan & Edgars womens coats 1909
Selection of Edwardian of smart coats for all occasions, available at Swan & Edgars department store in Regent Street and Piccadilly, London.
1909
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14383840
© Mary Evans Picture Library
Coats Department Edgar Edgars Mar16 Merry Mesh Overcoat Overcoats Plumes Store Swan Tulle Veil Veiled Veils Widow
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EDITORS COMMENTS
Step into the elegance of the Edwardian era with Swan & Edgars' exquisite collection of women's coats, now available at their esteemed department stores in Regent Street and Piccadilly, London. This advertisement from 1909 showcases a selection of smart coats designed for various occasions, perfect for the discerning woman of the time. The image features a merry group of women, each adorned in the latest fashion trends. The first woman on the left wears a long, knee-length coat with a belted waist and a chic hat adorned with plumes and a veil. Her companion on the right dons an elegant overcoat with a fur collar and a sophisticated net veil that cascades down her back. The coats themselves are a testament to the opulence of the Edwardian era. One coat is made of tulle and mesh, creating a delicate and airy appearance, while another boasts a velvet bodice and a voluminous skirt. Each coat exudes a sense of sophistication and style, making them the ideal addition to any woman's wardrobe. Swan & Edgars' commitment to providing the latest fashion trends is evident in this advertisement. The company's reputation as a leading department store in London attracted women from all walks of life, seeking the latest fashions and the finest quality goods. With a wide range of coats to choose from, Swan & Edgars ensured that their customers were always dressed to impress. This advertisement is a fascinating glimpse into the fashion trends of the Edwardian era and the allure of Swan & Edgars' department stores. It is a reminder of a time when fashion was an art form and shopping was an experience to be savored.
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