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Advert for Turnbull and Asser comforts for soldiers 1915

Advert for Turnbull and Asser comforts for soldiers 1915


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Advert for Turnbull and Asser comforts for soldiers 1915

For the comfort of our soldiers. Waterproof oilskin shell waistcoat, khaki riding shirt for mounted officers and chamois leather trousers.
1915

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14399680

© Illustrated London News Ltd/Mary Evans

Asser Chamois Coats Khaki Oilskin Outfit Outfits Rainproof Shirt Turnbull Waterproof


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> Animals > Mammals > Bovidae > Chamois

> Historic > World War I and II > Soldiers


EDITORS COMMENTS
Amidst the turmoil and hardships of the First World War, the well-being of soldiers became a top priority for both military leaders and civilians alike. In 1915, Turnbull & Asser, a renowned British clothing manufacturer, answered the call to produce comfortable and practical outfits for the brave men serving on the front lines. This advertisement from the Illustrated London News, published in 1915, showcases Turnbull & Asser's offerings for the soldiers' comfort. The ad highlights three essential items: a waterproof oilskin shell waistcoat, a khaki riding shirt for mounted officers, and chamois leather trousers. The waterproof oilskin shell waistcoat was designed to protect soldiers from the harsh elements, ensuring they remained dry and warm during rainy and muddy conditions. The khaki riding shirt, worn by mounted officers, offered both style and functionality. Its breathable fabric allowed for ease of movement while riding horses, and the khaki color blended seamlessly with the soldiers' surroundings. Lastly, the chamois leather trousers were perfect for soldiers in various terrains. The trousers were lightweight, durable, and offered excellent protection against the elements. Their moisture-wicking properties kept soldiers dry and comfortable, allowing them to focus on their duties without being hindered by their clothing. Turnbull & Asser's commitment to providing soldiers with high-quality, functional clothing during the First World War was a testament to their dedication to those who served. This advertisement serves as a reminder of the importance of comfort and practicality during times of war and the vital role that clothing manufacturers played in ensuring the well-being of soldiers on the front lines.

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