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Advert for Virol and Milk with Leon Woizikovsky in Prince Ig
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Advert for Virol and Milk with Leon Woizikovsky in Prince Ig
Advert for Virol and Milk (food supplement) - featuring behind the scenes at the Russian Ballet with Leon Woizikovsky in Prince Igor, 1927 Date: 1927
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Media ID 14237351
© Mary Evans / Jazz Age Club Collection
Adverts Ballet Behind Featuring Igor Leon Milk Supplement 1927
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Step back in time to the jazz age of the 1920s and witness an intriguing fusion of art, culture, and commerce in this advertisement for Virol and Milk, a food supplement. The image, published in Eve Magazine on July 13, 1927, offers a rare glimpse behind the scenes of the Russian Ballet's production of Prince Igor. Leon Woizikovsky, a renowned Russian dancer, is featured in the photograph, striking a graceful pose as Prince Igor. The ballet, a masterpiece of Russian classical dance, was a sensation in the 1920s and attracted a large following both in Russia and abroad. The advertisement cleverly integrates the Virol and Milk brand into the scene, with the product's packaging subtly visible in the foreground. The use of the Russian Ballet as a backdrop adds an air of sophistication and exclusivity to the advertisement, appealing to the target audience of the magazine. The 1920s, also known as the Roaring Twenties, was a decade of cultural and social transformation. Jazz music, flapper fashion, and new technologies were all the rage, and advertising played a significant role in shaping popular culture. This advertisement for Virol and Milk is a testament to the innovative and creative ways in which companies marketed their products during this era. The advertisement's historical significance lies in its unique blend of art and commerce, as well as its representation of the Russian Ballet during the 1920s. It offers a fascinating insight into the cultural landscape of the time and the ways in which advertising evolved to meet the changing needs and desires of consumers.
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