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Advert for Virol and Milk with Serge Lifar in Zephr and Flor

Advert for Virol and Milk with Serge Lifar in Zephr and Flor


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Advert for Virol and Milk with Serge Lifar in Zephr and Flor

Advert for Virol and Milk with Serge Lifar in Zephr and Flora, 1927 Date: 1927

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14237375

© Mary Evans / Jazz Age Club Collection

Adverts Ballet Flora Lifar Milk Serge Supplement 1927


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EDITORS COMMENTS
Step into the enchanting world of the 1920s with this advertisement featuring the renowned Russian ballet dancer, Serge Lifar. The image, published in an August 1927 issue of a popular magazine, showcases Lifar gracefully holding a bottle of Virol milk and a can of Zephr, both products of the same company, against the backdrop of a lush, floral landscape. The elegant setting, adorned with vibrant flowers and the ethereal figure of Eve, adds an air of mystique and allure to the advertisement. The jazz age was in full swing during the 1920s, and this advertisement perfectly encapsulates the spirit of the era with its modern design and bold use of color. Serge Lifar, a leading figure in the world of ballet, was a regular presence in the European and American social scenes during the 1920s. His association with these luxury food products would have added to their cachet and appeal. The Virol milk and Zephr supplement were marketed as premium, high-quality offerings, and this advertisement served to reinforce their status as desirable commodities. This advertisement is a fascinating glimpse into the past, providing a window into the cultural and historical context of the 1920s. It is a visual representation of the era's fascination with modernity, glamour, and the arts, as well as the growing influence of advertising on popular culture.

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