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Advert for Wolsey pure wool underwear 1914
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Advert for Wolsey pure wool underwear 1914
Advertisement for Wolsey pure wool underwear, made in Britain, by Britons.
September 1914
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Media ID 14129488
© Illustrated London News Ltd/Mary Evans
Britons Cardinal Employment Leicester Patriotic Patriotism Pure Trademark Underclothes Underwear Warm Wolsey Wool Woollen
EDITORS COMMENTS
September 1914: A Call to Support British Industry - Advertisement for Wolsey Pure Wool Underwear Amidst the tumultuous backdrop of the First World War, the call for patriotism and support for the British economy was at an all-time high. In response, the renowned British clothing manufacturer, Wolsey, launched an advertisement campaign for their latest product - pure wool underwear. The advertisement, published in the Illustrated London News in September 1914, showcases the undergarments with a simple yet powerful message: "Made in Britain by Britons." The image features a cardinal, the Wolsey trademark, proudly emblazoned on a banner, with a backdrop of the Leicester textile industry, a significant contributor to the British economy. The text of the advertisement emphasizes the importance of purchasing these pure wool undergarments, not only for their warmth during the chilly autumn months but also as a means of supporting the British workforce. The advertisement reads, "Wear Wolsey Pure Wool Underclothes. They are warm, they are British, they are made by Britons." The advertisement serves as a testament to the patriotic spirit of the time, where individuals were encouraged to contribute to the war effort in any way they could, including purchasing British-made goods. The campaign for Wolsey's pure wool underwear was a successful one, with the brand's commitment to quality and British manufacturing resonating with consumers during this period of national unity and pride.
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