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Advert for Wrights coal soap 1916
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Advert for Wrights coal soap 1916
Advertisement for Wrights Coal Tar soap, the soldiers soap suitable for all, from private to general.
1916
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Media ID 14379208
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Clean Cleanliness Coal Private Product Products Soap Soaps Toiletries Washing Wrights
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EDITORS COMMENTS
Amidst the chaos and grime of the Western Front during World War I, maintaining personal cleanliness was a small yet significant victory for soldiers. Wright's Coal Tar Soap, advertised in 1916, promised to deliver a deep and invigorating cleanse that was suitable for all ranks, from private to general. The photograph showcases an image of a soldier, standing tall and proud, with a bar of Wright's Coal Tar Soap in hand. The rough texture of the coal tar soap is evident, and the soldier's uniform appears freshly washed and pressed. The caption below the image reads, "Wright's Coal Tar Soap - The Soldier's Soap." Wright's Coal Tar Soap was a popular choice during this era due to its unique properties. Coal tar was believed to have antibacterial and antiseptic qualities, making it an effective solution for keeping the soldiers clean and healthy. Additionally, the soap was known for its ability to remove dirt and grime that regular soaps struggled with. The advertisement emphasizes the importance of cleanliness, not just for personal hygiene but also for morale. The text reads, "Keep your men clean and healthy with Wright's Coal Tar Soap. A clean man is a healthy man, and a healthy man is a happy man." This advertisement serves as a reminder of the small yet essential comforts that soldiers sought during the harsh realities of war. The promise of a clean and invigorating wash offered by Wright's Coal Tar Soap was a small yet significant victory in the face of the challenges of the battlefield.
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