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Advert for Wrights Coal Tar Soap WW1

Advert for Wrights Coal Tar Soap WW1


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Advert for Wrights Coal Tar Soap WW1

An advertisement for Wrights Coal Tar Soap with a British soldier holding up a towel in the hope that some nice person will send him a box of Wrights Coal Tar Soap. Date: 1915

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Media ID 14140725

© Illustrated London News Ltd/Mary Evans

Advertisements Adverts Clean Cleanliness Coal Private Soap Soaps Toiletries Tommies Tommy Towel Towels Washing Wrights


EDITORS COMMENTS
Amidst the chaos and hardships of the First World War, a weary British soldier takes a moment's respite from the battlefield to hold up a towel in hopes of receiving a much-needed luxury - a box of Wright's Coal Tar Soap. This poignant advertisement from 1915, published in various periodicals, highlights the importance of cleanliness and comfort during a time of great need. The soldier's expression conveys a longing for the simple pleasures of home, as he stands in a makeshift washing area, surrounded by the grim realities of war. Wright's Coal Tar Soap, with its promise of thorough cleansing and rejuvenation, offered a glimmer of hope and comfort to the soldiers, who were often exposed to harsh conditions and unsanitary environments. The advertisement, featuring the tagline "Send a Box to a Tommy," appealed to the public's sense of duty and compassion, encouraging them to send care packages to the troops. The image of the soldier, holding up his towel, became an iconic symbol of the sacrifices made during the war and the importance of supporting those on the front lines. This powerful advertisement serves as a reminder of the human spirit's resilience and the small comforts that can make a significant difference in the most challenging of circumstances. The enduring image of the soldier and his towel, combined with the promise of a clean and refreshing bath, continues to evoke emotions and resonate with audiences even a century later.

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