Home > Historic > World War I and II > Soldiers
Advert for Wrights Coal Tar Soap WW1
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Wrights Coal Tar Soap WW1
An advertisement for Wrights Coal Tar Soap with a British soldier holding up a towel in the hope that some nice person will send him a box of Wrights Coal Tar Soap. Date: 1915
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14140725
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Clean Cleanliness Coal Private Soap Soaps Toiletries Tommies Tommy Towel Towels Washing Wrights
EDITORS COMMENTS
Amidst the chaos and hardships of the First World War, a weary British soldier takes a moment's respite from the battlefield to hold up a towel in hopes of receiving a much-needed luxury - a box of Wright's Coal Tar Soap. This poignant advertisement from 1915, published in various periodicals, highlights the importance of cleanliness and comfort during a time of great need. The soldier's expression conveys a longing for the simple pleasures of home, as he stands in a makeshift washing area, surrounded by the grim realities of war. Wright's Coal Tar Soap, with its promise of thorough cleansing and rejuvenation, offered a glimmer of hope and comfort to the soldiers, who were often exposed to harsh conditions and unsanitary environments. The advertisement, featuring the tagline "Send a Box to a Tommy," appealed to the public's sense of duty and compassion, encouraging them to send care packages to the troops. The image of the soldier, holding up his towel, became an iconic symbol of the sacrifices made during the war and the importance of supporting those on the front lines. This powerful advertisement serves as a reminder of the human spirit's resilience and the small comforts that can make a significant difference in the most challenging of circumstances. The enduring image of the soldier and his towel, combined with the promise of a clean and refreshing bath, continues to evoke emotions and resonate with audiences even a century later.
MADE IN AUSTRALIA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.