Home > Popular Themes > Adverts
Advert for Yip-Ahoy by Joyce California shoes 1944
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Yip-Ahoy by Joyce California shoes 1944
Womens lace-up blue shoes, very practical during World War Two. Shoe by Yip-Ahoy by Joyce California, fitted by Saxone.
1944
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14126832
© Illustrated London News Ltd/Mary Evans
1944 California Footwear Joyce Lace Laced Practical Saxone Shoe Shoes
EDITORS COMMENTS
Step into the past with this advertisement for Yip-Ahoy by Joyce California shoes from 1944. The image, published by Illustrated London News Ltd and sourced from Mary Evans Prints Online, showcases a practical and stylish women's lace-up shoe that was a must-have during the 1940s, particularly during World War Two. The shoe, fitted by Saxone, is depicted in a beautiful shade of blue, adding a pop of color to the monochrome background. The lace-up design not only adds to the classic appeal of the shoe but also ensures a snug and comfortable fit. The practicality of these shoes was essential during the war years when materials were scarce, and women were encouraged to wear functional footwear. The 1940s was an era of innovation and adaptation, and the fashion industry was no exception. Women's shoes, in particular, underwent significant changes to cater to the demands of the time. Yip-Ahoy by Joyce California responded to this need with their range of practical yet fashionable shoes, which were fitted by reputable companies like Saxone to ensure quality and durability. This advertisement is a testament to the ingenuity and resilience of the fashion industry during the 1940s. It showcases how even in times of hardship, style and practicality could coexist, and how fashion could adapt to the needs of the moment. The Yip-Ahoy by Joyce California shoes are a reminder of a bygone era, a time when fashion was not just about trends but also about functionality and adaptability.
MADE IN AUSTRALIA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
