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Arch Preserver Shoe Ltd advertisement, 1941
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Arch Preserver Shoe Ltd advertisement, 1941
Advertisement for Selberite Arch Preserver Shoes promoting two new models for the Spring collection. It reads: " SPRING IS IN THE AIR, let there be spring in your step too. Nature made the foot lively - and lovely. Think of its intricate and superb structure. What footwear can possibly match it? Wearers of Selberite Arch Preserver Shoes know the answer. They know how Arch Preservers give back to their feet Natures treadbase, which fashionable heels and shapes had thrown out of balance. But the marvel is that Selberite Arch Preserver Shoes also have fashionable heels and shapes. And something more, for these Spring 1941 styles demonstrate the highest art of the shoe designer, both of England and America." Date: 1941
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Media ID 14244214
© Illustrated London News Ltd/Mary Evans
Adverts Elegance Heel Heels Outfit Outfits Promenade Promenading Shoe Shoes Fashionable
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Step into Spring with Selberite Arch Preserver Shoes: The Perfect Blend of Comfort and Style, 1941 Amidst the turbulent backdrop of World War II, the spirit of renewal and optimism for the coming season was palpable. The air was filled with the promise of Spring, and Selberite Arch Preserver Shoes were ready to help women embrace the season with their latest Spring collection. The advertisement for the new Selberite Arch Preserver Shoes, displayed in 1941, extolled the virtues of these innovative footwear creations. The caption read, "Spring is in the Air, let there be spring in your step too." It highlighted the natural beauty of the foot and the importance of footwear that could match its intricate structure. Selberite Arch Preserver Shoes were celebrated for their ability to restore the foot's natural arch, a feature that had been overlooked by fashionable heels and shapes. However, the advertisement emphasized that these shoes were not just about functionality; they also boasted fashionable designs, both from England and America. The image showcases two models, one wearing a chic hat and an elegant outfit, while the other dons a stylish hat and a fashionable outfit. Both women are promenading confidently, their heels clicking against the pavement, their posture impeccable. The shoes they wear, Selberite Arch Preserver Shoes, are a testament to the harmony between comfort and style. As the world grappled with the challenges of wartime, Selberite Arch Preserver Shoes offered a beacon of hope, a reminder that even in the midst of adversity, one could still find beauty and grace. The advertisement encapsulated the essence of the 1940s, a time when fashion, elegance, and resilience intertwined, creating an indelible mark in history.
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