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Ashes & Roses Face Powder advert, 1927
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Ashes & Roses Face Powder advert, 1927
Advert for Ashes & Roses Face Powder from M. Bourjois Date: 1927
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Media ID 14237220
© Mary Evans / Jazz Age Club Collection
Ashes Cosmetic Cosmetics Powder Roses 1927
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Step into the roaring twenties with this enchanting advertisement for Ashes & Roses Face Powder from M. Bourjois, dated 1927. The elegant and alluring image invites us to imagine a world of glamour and sophistication, where the magic of jazz age beauty comes alive. The captivating young woman in the photograph, with her expressive eyes and radiant smile, embodies the spirit of the 1920s. Her youthful and vibrant appearance is accentuated by the delicate application of Ashes & Roses Face Powder, which promises to leave the skin with a velvety soft finish and a subtle, rosy glow. The advertisement, which appeared in a popular women's magazine of the time, invites readers to 'Join the 25,000 women who have already discovered the secret of Ashes & Roses.' The use of the number 25,000 adds an air of exclusivity and desirability to the product. The intricate design of the advertisement, with its delicate roses and ashes motif, reflects the Art Deco aesthetic of the 1920s. The use of black and gold typography adds a sense of luxury and elegance, while the playful use of the tagline 'Ashes for the eyes, roses for the cheeks' adds a touch of whimsy and charm. This advertisement offers a fascinating glimpse into the world of cosmetics advertising in the 1920s, a time when the use of makeup became increasingly popular and socially acceptable for women. It also reflects the cultural shifts of the time, with the jazz age and the flapper movement ushering in a new era of self-expression and individuality.
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