The Beatles at PR launch of Yellow Submarine

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The Beatles at PR launch of Yellow Submarine

The Beatles at the PR launch of Yellow Submarine (the name of both an LP album and an animated film). Date: late 1960s

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14348219

© Mary Evans Picture Library/DAVID LEWIS HODGSON

Animated Animation Beatles Character Harrison Launching Media Press Publicise Publicising Publicity Record Ringo Starr Submarine

EDITORS COMMENTS
In this photograph, The Beatles pose together at the PR launch of their groundbreaking project, "Yellow Submarine," in the late 1960s. The iconic British band, comprised of John Lennon, Paul McCartney, George Harrison, and Ringo Starr, are seen here in high spirits, showcasing their unique charm and charisma that made them a global sensation. The "Yellow Submarine" album and animated film were a significant departure from their previous work, as they ventured into uncharted waters of animated storytelling and psychedelic music. The album, featuring the title track and other hits like "All You Need is Love" and "Eleanor Rigby," was released in July 1966, while the film premiered in London on July 17, 1968. At the PR launch, the band members donned colorful costumes inspired by their characters from the animated film. George Harrison, dressed as Old Fred, stands next to Ringo Starr, who is dressed as the Captain. Paul McCartney, wearing a sailor suit, and John Lennon, in a yellow submarine costume, complete the quartet. Surrounded by an eager press and media, The Beatles were the epitome of pop music and entertainment in the 1960s. Their influence on popular culture was undeniable, and their innovative approach to music and storytelling continued to inspire generations to come. This photograph serves as a testament to their enduring legacy and the excitement that surrounded their every move during this iconic era.

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