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Biruta Stewart-Ure in Biba, sister of Barbara Hulanicki Biba
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Biruta Stewart-Ure in Biba, sister of Barbara Hulanicki Biba
Biruta Stewart-Ure, younger sister of Barbara Hulanicki who founded the mega successful London fashion store, Biba. The shop was named after Biruta, whose nickname was Biba. She is pictured in the shop wearing a navy blue linen coat with off white collar and cuffs, and own matching skirt.
1966
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Media ID 14243300
© Illustrated London News Ltd/Mary Evans
1966 Barbara Biba Hulanicki Label Linen Sister Stewart Store Swinging
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In this evocative black-and-white photograph, Biruta Stewart-Ure, younger sister of iconic fashion designer Barbara Hulanicki, is captured in the bustling Biba shop in London during the swinging 1960s. The year is 1966, and the store, named after Biruta's nickname "Biba," has already gained significant popularity for its unique and innovative designs. Biruta exudes an effortless elegance as she stands in the shop, wearing a navy blue linen coat with an off-white collar and cuffs. The matching skirt she pairs with the coat adds a touch of sophistication to her outfit, making her the epitome of chic style. The coat's clean lines and simple design reflect the modern and minimalist aesthetic that defined the Biba label during this era. The shop's interior is a feast for the eyes, with racks of colorful clothing and accessories lining the walls, and customers milling about, trying on outfits. The atmosphere is lively and energetic, reflecting the excitement and creativity that surrounded the Biba brand during this time. Biruta's presence in the shop adds an interesting layer to the photograph, as she is not only a shopper but also an integral part of the Biba story. Her connection to the brand, as the namesake and muse, makes this image a unique snapshot of fashion history. This photograph is a testament to the enduring influence of the Biba label and the fashion trends of the 1960s. It captures a moment in time when fashion was at the forefront of cultural change and innovation, and Biruta Stewart-Ure embodies the spirit of this transformative era.
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