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Boots advertisement WW1 - comforts for the trenches
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Boots advertisement WW1 - comforts for the trenches
Boots advertisement warning Remember, there are no Chemists Shops in the Trenches. Their suggestions for comforts to send to men at the front include foot comfort, Meloids for a sore throat, peppermint tablets, tinned heat pocket stove, vermin powder and water sterilizers. Date: 1915
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Media ID 14414776
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Advertisements Adverts Boots Comfort Comforts Cream Feet Foot Gifts Jan17 Peppermint Powder Presents Stove Tablets Trenches Vermin
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EDITORS COMMENTS
Amidst the harsh realities of the Western Front during World War I, the simple comforts of home became cherished reminders of normalcy and care for the soldiers. In this photograph from 1915, Boots, a well-known British pharmacy chain, offers suggestions for items that could be sent to men at the front to bring them some relief and comfort. The advertisement emphasizes the importance of foot care, suggesting foot cream to soothe weary and blistered feet. The soldiers spent long hours in the muddy trenches, making foot care an essential need. The advertisement also recommends Meloids, a popular throat lozenge, to help alleviate the discomfort of sore throats. Additionally, the advertisement suggests sending peppermint tablets as a refreshing treat, as well as a tinned heat pocket stove for making hot drinks and meals. Vermin powder and water sterilizers were also recommended to keep the soldiers safe from vermin and diseases that thrived in the unsanitary conditions of the trenches. The advertisement serves as a poignant reminder of the small comforts that were sent to the soldiers to help them endure the harsh conditions of the battlefield. It also highlights the role of companies like Boots in providing essential supplies and support to the soldiers during the war effort.
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