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Boots - Comforts for Campaginers advertisement, WWI
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Boots - Comforts for Campaginers advertisement, WWI
Advertisement for Boots the Chemists and their various suggestions for comforts - gifts to send to men fighting at the front during the First World War. Items include vermin powder, a pocket air pillow, matchless tinder lighter, compressed medicines and water sterilizers. The top illustration shows soldiers entraining at a railway station surrounded by wooden boxes and crates of supplies. Date: 1915
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Media ID 14414758
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Advertisements Adverts Boots Comforts Gifts Jan17 Lighter Pillow Powder Presents Tinder Trenches Vermin
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Amidst the chaos and hardships of the Western Front during World War I, the simple comforts of home became a cherished reminder of normalcy for soldiers enduring the harsh conditions. In this evocative advertisement from January 17, 1915, Boots the Chemists offer a selection of thoughtful gifts designed to bring relief and ease to those at the front. The top illustration depicts soldiers at a railway station, surrounded by wooden crates and boxes filled with supplies. Their determined expressions belie the anticipation and anxiety that comes with embarking on yet another perilous journey to the trenches. As they prepare to board the train, they carry with them the promise of comforts sent from loved ones back home. Among the offerings from Boots are vermin powder, a crucial item for preventing lice infestations that were rampant in the trenches. A pocket air pillow, providing a modicum of rest and comfort for weary heads. A matchless tinder lighter, ensuring that soldiers could start fires to keep warm and cook meals. And compressed medicines, essential for treating injuries and ailments in the field. The water sterilizers, a vital piece of equipment for maintaining hygiene and preventing waterborne diseases, are also highlighted. These thoughtful gifts, carefully packaged and sent to the front, offered a glimmer of hope and comfort to soldiers in the midst of the chaos and uncertainty of war. This poignant advertisement serves as a poignant reminder of the sacrifices made by soldiers during WWI and the importance of small comforts in the face of adversity.
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