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British Military Recruitment Poster, WWI
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British Military Recruitment Poster, WWI
His Majestys Coldstream Guards, God Save the King. Chromolithograph recruitment poster after Ernest Ibbetson, 1914. Showing central group in various uniforms, including drummer in full dress; five vignettes illustrating regimental activities, with regimental badge, colours and campaigns. Date: 1914
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Media ID 14158948
© The National Army Museum / Mary Evans Picture Library
Activities Badge Bearskin Campaigns Coldstream Colours Drum Drummer Ernest Guards Ibbetson Outbreak Recruitment Regiment Regimental Save Uniforms Vignette Vignettes
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This striking chromolithograph recruitment poster, produced in 1914, showcases the courage and dedication required to join His Majesty's Coldstream Guards during the outbreak of World War I. The central group, featuring soldiers in various uniforms, including a drummer in full dress, is surrounded by five vignettes that illustrate the regimental activities, regimental badge, colours, and campaigns. The Coldstream Guards, one of the oldest and most decorated regiments in the British Army, were known for their distinctive bearskin hats and red tunics. This poster, designed by renowned artist Ernest Ibbetson, was created to inspire patriotism and recruitment for the regiment during the early stages of WWI. The vignettes depict scenes of training, parading, and combat, emphasizing the regiment's discipline, strength, and readiness to defend the kingdom. The regimental badge, colours, and campaigns are proudly displayed, paying homage to the rich history and traditions of the Coldstream Guards. As the first major conflict of the 20th century, WWI marked a turning point in military history. This poster serves as a powerful reminder of the sacrifices made by the brave men and women who answered the call to serve their country during this tumultuous time. The use of vibrant colours and intricate details in the chromolithograph technique adds to the poster's visual impact and appeal, making it a valuable historical artifact and a testament to the enduring spirit of the British military.
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