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Campbell Dye Works advertisement, WW1
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Campbell Dye Works advertisement, WW1
Advertisement for P & P Campbell Limited, Dye Works of Perth, whose dyes in wartime allowed people to practice wartime economy by dry-cleaning or dyeing existing clothes or soft furnishings instead of buying new. Date: 1915
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Media ID 14155816
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Campbell Cleaning Dyeing Dyes Economy Savings
EDITORS COMMENTS
Amidst the tumultuous backdrop of the First World War, the imperative to conserve resources and reduce unnecessary spending reached every corner of society. In this evocative advertisement from 1915, P & P Campbell Limited, the esteemed Dye Works of Perth, extends a reassuring hand to the home front. With the title "Saving is a Patriotic Duty," the advertisement underscores the importance of wartime economy and the role that Campbell Dye Works played in helping individuals make the most of their existing resources. The advertisement showcases a range of vibrant, high-quality dyes, which allowed people to breathe new life into their worn-out clothes and soft furnishings. By choosing to dye or dry-clean their belongings instead of purchasing new items, families could significantly reduce their expenses and contribute to the war effort. The advertisement's warm, inviting color palette and meticulously arranged display of textiles exude a sense of comfort and stability, offering a glimmer of hope amidst the chaos of war. The Campbell Dye Works' commitment to providing top-notch dyes and services during this critical time in history is a testament to their dedication to their customers and their role in preserving the fabric of everyday life. This advertisement serves as a poignant reminder of the ingenuity and resilience of the human spirit, as well as the power of small actions to make a significant impact during times of hardship.
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