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Children queuing outside cinema
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Children queuing outside cinema
Children waiting to go into the Ideal cinema, King Street, Poplar, London for a saturday morning matinee showing past a wall covered with movie promotional posters Date: 1935
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Media ID 14122375
© Mary Evans Picture Library/Margaret Monck
Cinema Ideal Matinee Movies Poplar Waiting 1935
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In this evocative black-and-white photograph, a long line of eager children waits outside the Ideal Cinema on King Street in Poplar, London, for the Saturday morning matinee showing in 1935. Dressed in their best clothes and clutching their pocket money, the young audience members huddle together against the cold, their faces filled with excitement and anticipation. The scene is set against a backdrop of movie promotional posters plastered on the wall, each one promising a thrilling adventure or a dazzling spectacle. The 1930s was an era of innovation and wonder in the world of cinema. The talkies had arrived, bringing movies to life with dialogue and sound effects, and the magic of the silver screen was a source of endless fascination for children and adults alike. The Ideal Cinema, with its Art Deco design and state-of-the-art technology, was a popular destination for families in Poplar, a working-class district in the East End of London. As the children wait, they share stories and jokes, their laughter mingling with the sounds of traffic and the distant chimes of the church bells. The air is filled with the sweet smell of popcorn and the tantalizing aroma of candy floss, sold by the vendors outside the cinema. The sense of community and shared experience is palpable, as the children count down the minutes until the cinema doors open and they can enter a world of fantasy and adventure. This photograph captures a moment in time, a snapshot of a simpler era when a trip to the cinema was a special treat, a time when the magic of the movies could transport children to far-off lands and imaginary worlds, if only for a few hours. It is a poignant reminder of the power of cinema to bring people together and to ignite the imagination, a tradition that continues to this day.
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