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Advertisement for Daxaids
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Advertisement for Daxaids
Advertisement for Daxaids -- a hand with a white pill.
1959
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 11601115
© The Colin Sherborne Collection/Mary Evans Picture Library
1959 Colin Drug Drugs Fingers Medication Models Palm Pharmaceutical Pharmaceuticals Pill Sherborne Pharma
EDITORS COMMENTS
Step into the past with this advertisement for Daxaids, a pharmaceutical product from the golden era of advertising in the late 1950s. The photograph features a close-up of a gracefully posed hand, cradling a single white pill between the fingers of its open palm. The elegant fingers, with their perfectly manicured nails, exude an air of sophistication and trustworthiness, inviting the viewer to imagine the hand as that of a trusted doctor or pharmacist. The image, part of The Colin Sherborne Collection at Mary Evans Picture Library, showcases the meticulous attention to detail that was a hallmark of mid-century advertising. The crisp contrast between the white pill and the dark background, the subtle texture of the hand, and the intricate patterns on the table beneath the hand all contribute to a visually striking and memorable advertisement. The advertisement for Daxaids, while not revealing the specific nature of the medication, evokes a sense of modernity and progress, with the clean lines and minimalist design that were popular in the 1950s. The use of a single hand and pill also emphasizes the personal and individualized nature of the medication, making it an effective and enduring representation of the pharmaceutical industry during this time. Overall, this advertisement for Daxaids is a testament to the power of visual storytelling in advertising, and a reminder of the captivating and evocative imagery that characterized the advertising landscape of the 1950s.
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