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Advertisement for Horlicks -- Better Luck Next Time. Female model (Julie Bishop) in the foreground, looking with disappointment at a dancing couple in the background.
1959
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 11600845
© The Colin Sherborne Collection/Mary Evans Picture Library
1959 Audition Ballet Balletic Bishop Colin Dancer Dancers Depressed Disappointment Headband Horlicks Ignoring Julie Lighting Lonely Luck Models Performance Pose Rehearsal Sadly Sadness Sherborne Striped Stripey Stripy Unhappy
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EDITORS COMMENTS
This evocative photograph captures the poignant moment of disappointment and longing as model Julie Bishop (1931-2010) watches a dancing couple in the background with a wistful expression. The scene, set in a dimly lit studio, transports us back to the 1950s era of glamour and elegance. The female model, dressed in a simple striped top and headband, stands alone on the side of the stage, her gaze fixed on the graceful performance unfolding before her. The dancers, lost in their passionate dance, seem oblivious to her presence. The advertisement for Horlicks, a popular malted milk drink, is subtly conveyed through the use of the brand's signature color, stripes, which is reflected in the model's top and the lighting of the scene. The caption "Better Luck Next Time" adds to the sense of anticipation and hope, suggesting that the model's turn on stage is yet to come. The photograph, taken by renowned British photographer Colin Sherborne in 1959, beautifully encapsulates the bittersweet emotions of waiting, hoping, and the passage of time. This image, from The Colin Sherborne Collection at Mary Evans Picture Library, is a testament to the power of photography to evoke emotions and transport us to another era. The vintage aesthetic, coupled with the story it tells, makes it a captivating addition to any collection or display.
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