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Contemplating a nutritional advice poster in London, 1940s
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Contemplating a nutritional advice poster in London, 1940s
A woman and her little girl contemplate a large poster advising the British population to eat greens for vitality in an unidentified London street c. 1945.
c.1945
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Media ID 7186145
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10513278
1945 Advice In Formation Ministry Nutrition Vegetables Ww Ii Nutritional War Time
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EDITORS COMMENTS
In this evocative photograph taken in London during the late 1940s, a woman and her young daughter pause in their daily routine to contemplate a large nutritional advice poster. The scene unfolds on a bustling street, where the shadows of the war years still linger, yet the spirit of resilience and determination is palpable. The poster, a testament to the Ministry of Food's campaign to maintain the health and vitality of the British population during World War II, boldly advises, "Eat More Greens." The vibrant image of vegetables, including cabbages, carrots, and kale, is a stark contrast to the drab and monochromatic surroundings. The woman's thoughtful gaze and the curious expression on her daughter's face suggest that they are considering the implications of this advice for their own diet. The photograph, taken c. 1945, is a poignant reminder of the challenges faced by the British people during the war years. Rationing and food shortages were common, making the simple act of purchasing fresh produce a luxury. The Ministry of Food's posters, which were displayed in public spaces and on the sides of buses, played a crucial role in promoting healthy eating habits and encouraging the population to make the most of their limited resources. This image, from the Mary Evans Prints Online collection, captures a moment of quiet reflection amidst the chaos and uncertainty of the war years. The woman and her daughter, lost in thought as they contemplate the nutritional advice, embody the spirit of determination and resourcefulness that characterized the British people during this time. The enduring image of the poster, with its message of the importance of greens for health and vitality, serves as a reminder of the resilience and fortitude of the human spirit, even in the most challenging of times.
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