Couleur de Rose advertisement

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Couleur de Rose advertisement

Advertisement for Granvilles Couleur de Rose the only natural tint for the cheeks. Date: 1924

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Media ID 14414068

© Illustrated London News Ltd/Mary Evans

Advertisements Adverts Blush Cheeks Cosmetics Couleur Jan17 Makeup Powder Product Products Rouge 1924 Blusher

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EDITORS COMMENTS
1. Title: "A Blush of Natural Beauty: Granville's Couleur de Rose, 1924" In the roaring twenties, as the jazz age took center stage and the flapper spirit reigned supreme, the quest for enhancing natural beauty reached new heights. One such innovation was Granville's Couleur de Rose, the only natural tint for the cheeks, which graced the pages of fashion magazines and adorned the vanities of the era's most stylish women. The advertisement for this groundbreaking product, dated 1924, showcases a young woman with a radiant complexion and a delicate blush gracing her cheeks. The caption reads, "The secret of that rosy glow is nature's own coloring - Granville's Couleur de Rose." The image exudes an air of elegance and sophistication, capturing the essence of the 1920s beauty trend. Couleur de Rose was a unique offering in the cosmetics market of the time, as it was the first natural blush to be introduced. Unlike the heavy, cakey powders of the past, this product promised a subtle, natural-looking blush that enhanced the wearer's natural beauty rather than masking it. The advertisement emphasizes the product's all-natural ingredients, which were carefully sourced to ensure a pure, authentic hue. The image of the young woman in the advertisement embodies the spirit of the 1920s, with her sleek bobbed hair, smoky eyes, and a confident, enchanting smile. Her rosy cheeks, subtly accentuated by Granville's Couleur de Rose, serve as a testament to the product's ability to bring out the best in one's natural beauty. As we admire this advertisement from the past, we are reminded of the enduring allure of natural beauty and the power of a simple, yet effective cosmetic innovation. Granville's Couleur de Rose may be a relic of a bygone era, but its influence on the world of cosmetics and the pursuit of natural, radiant beauty continues to resonate today.

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