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Cover design, The Health Alphabet, Horlicks Malted Milk
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Cover design, The Health Alphabet, Horlicks Malted Milk
Cover design, The Health Alphabet, Horlicks Malted Milk Co. Date: early 20th century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14258157
© Mary Evans Picture Library/ONSLOW AUCTIONS LIMITED
Alphabet Blocks Educational Health Horlicks Letters Malted Milk
EDITORS COMMENTS
This cover design from the early 20th century showcases The Health Alphabet, a unique and educational initiative by an unnamed company promoting Horlicks Malted Milk. The image features a group of children, both boys and girls, engaged in playful learning as they build a tower of blocks, each block shaped like a letter from the alphabet. The health-conscious message is conveyed through the use of Horlicks Malted Milk cans scattered around the scene, suggesting that the nutritious beverage is an essential part of their daily routine and growth. The children's cheerful expressions and vibrant clothing add to the overall sense of joy and learning, making this cover design an excellent representation of the interplay between health, education, and childhood during this era. The intricate detailing and thoughtful composition of the cover design demonstrate the high production values and innovative marketing strategies employed by companies during this time to promote their products in an engaging and memorable way.
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