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Craven A Cigarette Advert, 1927
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Craven A Cigarette Advert, 1927
Craven A Cigarette Advert, 1927 - cork tipped cigarettes made especially to prevent sore throats Date: 1927
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Media ID 14237286
© Mary Evans / Jazz Age Club Collection
Cigarette Cigarettes Cork Craven Prevent Sore Throats Tipped 1927 Made
EDITORS COMMENTS
Step back in time to the Jazz Age of the 1920s with this advertisement for Craven A Cigarettes, featuring the tagline "Cork-Tipped - Made Especially to Prevent Sore Throats." Dated June 22, 1927, this vintage advertisement graced the pages of Eve magazine, a popular women's publication of the era. The image showcases a sophisticated woman, dressed in the height of 1920s fashion, holding a single Craven A cigarette between her slender fingers. The cork tip of the cigarette is prominently displayed, emphasizing its unique feature. The Craven A Cigarette Company, established in 1883, was known for its innovative approach to tobacco production. In the 1920s, they introduced cork-tipped cigarettes, which were believed to provide a smoother smoking experience and help prevent sore throats. This advertisement highlights the health benefits of the product, appealing to women who were increasingly becoming a significant demographic in the smoking population. The use of jazz age motifs, such as the saxophone and the Art Deco design elements, adds to the allure of the advertisement. The overall effect is a charming snapshot of a bygone era, when smoking was a popular pastime and advertising took on a more artistic and creative approach.
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