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Cutout advertisement for Rowntrees Elect chocolates
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Cutout advertisement for Rowntrees Elect chocolates
Cutout advertisement for Rowntrees Elect chocolates, with portraits of royal children round the edge. Date: early 20th century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14258181
© Mary Evans Picture Library/Onslow Auctions Limited
Boxes Chocolate Chocolates Confectionery Cutout Edge Elect Jelly Rowntree Rowntrees Selection Shape Shaped Sweets
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EDITORS COMMENTS
Step into a delightful journey through time with this cutout advertisement for Rowntree's Elect Chocolates from the early 20th century. The advertisement showcases an intricately designed collage of portraits of royal children, including Prince Wales and Princess Mary, playfully arranged along the edge. The whimsical arrangement of the children's portraits adds a charming touch to the advertisement, inviting viewers to imagine the joy and excitement of receiving a selection of Rowntree's Elect Chocolates. Rowntree's Elect Chocolates were a popular choice for sweet-lovers during this era, with their unique shaped chocolates and jelly centers. The advertisement cleverly uses the portraits of the royal children to emphasize the high-quality and desirable nature of the chocolates. The use of cutouts adds a playful and interactive element to the advertisement, allowing viewers to engage with the image and imagine the chocolates in their hands. The advertisement also features the iconic Rowntree's logo and branding, with the distinctive "Elect" lettering and the image of a selection of Rowntree's Elect Chocolates in boxes. The use of fruit and jelly centers is highlighted, adding to the enticing nature of the advertisement. This cutout advertisement is a fascinating glimpse into the past, providing a glimpse into the marketing tactics of the early 20th century and the enduring popularity of Rowntree's Elect Chocolates. The use of royal portraits adds an extra layer of allure, making this advertisement a must-see for history buffs, chocolate lovers, and anyone interested in the history of advertising.
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