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Dewars advert - The Monarch of the Glen
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Dewars advert - The Monarch of the Glen
Advertisement for Dewars whisky, the spirit of the highlands, featuring Edwin Landseers painting The Monarch of the Glen.
1927
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Media ID 14260011
© Illustrated London News Ltd/Mary Evans
Adverts Dewars Glen Highlands Jun17 Landseer Monarch Spirit Whiskey Whisky 1927
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The Monarch of the Glen
EDITORS COMMENTS
is a captivating image that transports us back to the enchanting Highlands of Scotland in the 1920s, as depicted in this stunning advertisement for Dewar's whisky. The painting, created by the renowned English artist Sir Edwin Landseer in 1851, showcases the majestic beauty and raw power of the Scottish wilderness. At the heart of this breathtaking scene, a noble stag stands proudly atop a rocky outcropping, surveying his domain with unwavering regality. The Monarch of the Glen, as he is affectionately known, embodies the strength and resilience of the Scottish Highlands, a fitting representation of the robust and complex character of Dewar's whisky. The painting, originally titled "The Monarch of the Glen with the Three Ladies," was first exhibited at the Royal Academy in London and quickly became one of Landseer's most iconic works. This advertisement for Dewar's whisky, created in 1927, cleverly leverages the painting's enduring appeal to connect consumers with the rich heritage and authenticity of the whisky. The advertisement's design is elegant and understated, allowing the painting to take center stage. The Dewar's logo and tagline, "The Spirit of the Highlands," are tastefully integrated into the image, reinforcing the brand's connection to the Scottish landscape and tradition. This advertisement is a testament to the power of art and storytelling in marketing, as it invites us to imagine the rich flavors and complex notes of Dewar's whisky, much like the rugged beauty and untamed spirit of the Scottish Highlands. The Monarch of the Glen continues to captivate and inspire, making this advertisement a timeless piece of advertising history.
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