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Elegance Maternelle maternity fashion, 1965

Elegance Maternelle maternity fashion, 1965


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Elegance Maternelle maternity fashion, 1965

Advertisement for a couple of elegant couture cocktail gowns for expectant mothers, available from Elegance Maternelle of Sloane Street and Thayer Street, London. Date: 1965

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Media ID 14237714

© Illustrated London News Ltd/Mary Evans

1965 Advertisements Adverts Cocktail Couture Dresses Elegance Expectant Expecting Gown Gowns Maternal Maternelle Maternity Motherhood Mothers Pregnancy Pregnant


EDITORS COMMENTS
Step into the world of elegant maternity fashion with this stunning advertisement from 1965, showcasing two exquisite cocktail gowns designed for expectant mothers by Elegance Maternelle. Located on Sloane Street and Thayer Street in London, this renowned fashion house offered pregnant women the opportunity to maintain their sense of style and sophistication during their special time. The first gown, draped in a rich, velvet fabric, accentuates the natural curves of the pregnant body, while the intricate beading and embroidery add a touch of glamour and luxury. The empire waistline and full skirt create a flattering silhouette, allowing the mother-to-be to feel confident and beautiful. The second gown, in a delicate, flowing chiffon fabric, exudes an ethereal and feminine charm. The empire waistline and fitted bodice are balanced by a voluminous, A-line skirt, creating a timeless and elegant look. The delicate floral embroidery adds a touch of romance, making this gown a perfect choice for a special occasion. These elegant couture gowns from Elegance Maternelle represent a significant moment in the history of maternity fashion. In the 1960s, as women began to challenge traditional gender roles and expectations, the fashion industry responded by offering stylish and sophisticated options for pregnant women. These beautiful gowns allowed expectant mothers to embrace their maternal beauty and feel confident and elegant throughout their pregnancy. This photograph is a captivating glimpse into the past, offering a glimpse into the world of maternity fashion during the 1960s and the enduring elegance of Elegance Maternelle.

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