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Elizabeth Arden Soaps advertisement, 1940
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Elizabeth Arden Soaps advertisement, 1940
Advertisement for Elizabeth Arden Soaps. A little luxury a woman earned after a hard day during the Second World War. The advertisement reads: " Little luxuries - but what a big difference they make - after a hard day at the canteen or behind an office desk! Particularly grateful are you for the luxuries you feel you ve earned. Elizabeth Arden Soaps are suave, fragrant, refreshing. Incidentally, they last for longer than any ordinary soap. They are prepared in many exquisite Elizabeth Arden perfumes; light, delicate, but enspiriting and subtly romantic." Date: 1940
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Media ID 14244202
© Illustrated London News Ltd/Mary Evans
Bath Clean Fragrance Fragrant Hygiene Luxuries Perfume Perfumes Relax Relaxing Soap Soaps
EDITORS COMMENTS
Amidst the harsh realities of the Second World War, a simple luxury became a cherished moment for women - the use of Elizabeth Arden Soaps. In this advertisement from 1940, the image of a weary woman, likely returning from her job at a canteen or behind an office desk, is met with the promise of relaxation and rejuvenation. The text reads, "Little luxuries - but what a big difference they make - after a hard day at the canteen or behind an office desk! Particularly grateful are you for the luxuries you feel you've earned." Elizabeth Arden Soaps, with their suave, fragrant, and refreshing qualities, offered a moment of escape from the daily grind. Prepared in many exquisite Elizabeth Arden perfumes, these soaps provided a light, delicate, yet enspiriting and subtly romantic experience. The added bonus of their longevity, as stated in the advertisement, made them an even more valuable commodity. During wartime, hygiene and cleanliness were essential for maintaining health and wellbeing. Soldiers and civilians alike appreciated the importance of a good bath or shower to unwind and prepare for the challenges ahead. Elizabeth Arden Soaps provided a touch of elegance and luxury in an otherwise challenging time. This advertisement serves as a reminder of the small pleasures that brought joy and comfort during the 1940s, a time marked by hardship, determination, and resilience. The image of a woman enjoying a moment of relaxation with Elizabeth Arden Soaps is a testament to the power of self-care and the importance of finding moments of joy in even the most difficult circumstances.
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