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Elsa Schiaparelli Pour le Sport advertisment
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Elsa Schiaparelli Pour le Sport advertisment
Advertisment for Elsa Schiaparellis first shop, Pour le Sport, in 4, Rue de la Paix, in Paris. Her first collection consisted of knitwear, but in 1928 the collection expanded to include bathing suits, skiwear, and linen dresses. Date: 1928
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Media ID 14312476
© Illustrated London News Ltd/Mary Evans
Advertisment Bathing Dresses Elsa Knitwear Linen Pour Schiaparelli Skiing Skiwear Sportswear Store Suits Swimming
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EDITORS COMMENTS
This advertisement showcases Elsa Schiaparelli's groundbreaking first collection for her shop, Pour le Sport, in Paris during the year 1928. Located at 4, Rue de la Paix, Schiaparelli's boutique marked a significant shift in the fashion industry with its innovative and modern approach to sportswear. Initially, Schiaparelli's collection focused on knitwear, but soon expanded to include a wide range of sport-inspired clothing. The advertisement features a chic model wearing a stylish bathing suit, showcasing the designer's flair for combining functionality with fashion. The bathing suit, with its high-waisted bottoms and sleeveless top, exudes an elegant and sophisticated look, perfect for the modern woman who sought both comfort and style. As the advertisement suggests, Schiaparelli's Pour le Sport collection also included skiwear and linen dresses. The skiwear, featuring bold colors and unique designs, was a departure from the traditional bulky and unflattering ski clothes of the time. Meanwhile, the linen dresses offered a light and breathable alternative to heavy, restrictive clothing, making them a popular choice for the summer season. This advertisement marks an important moment in fashion history, as Elsa Schiaparelli paved the way for the sportswear trend that would dominate the industry in the decades to come. With her innovative designs and commitment to creating clothing that catered to the needs and desires of the modern woman, Schiaparelli's Pour le Sport collection remains a testament to her visionary approach to fashion.
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