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Frederick Gorringe advert - cardigans for soldiers, WWI
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Frederick Gorringe advert - cardigans for soldiers, WWI
Advertisement by Frederick Gorringe for wool, khaki cardigans and service scarfs for British soldiers during World War I. The Tommy featured is keen to show off his cardigan and quips, Look at this splendid, warm Cardigan, boys! Date: 1915
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Media ID 14136933
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Cardigan Cardigans Coats Comforts Frederick Gorringe Khaki Knitted Scarf Tommy Uniforms Warm Warmth Wool Woollies Woolly Scarfs
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EDITORS COMMENTS
In the midst of the harsh winter of 1915 during World War I, a British soldier proudly displays his new woolen khaki cardigan, a thoughtful gift from Frederick Gorringe. The soldier, with a mischievous grin, calls out to his comrades, "Look at this splendid, warm cardigan, boys!" The cardigan, made from high-quality wool, provides much-needed comfort and insulation against the cold European winters. The khaki color blends seamlessly with the soldiers' uniforms, making it a practical and functional addition to their wardrobe. Frederick Gorringe, a renowned clothing manufacturer, recognized the need for warm and durable clothing for the British soldiers. In response, he began producing khaki cardigans and service scarfs, ensuring that the soldiers were well-equipped to face the harsh conditions of the battlefield. The advertisement for these items, featuring the jovial soldier, was widely circulated to spread awareness and encourage sales. The image of the soldier, with his cardigan pulled tightly around him, symbolizes the spirit of camaraderie and resilience among the British troops during the war. The cardigan not only served as a practical piece of clothing but also as a source of morale-boosting comfort during trying times. The advertisement, with its simple yet effective messaging, continues to resonate with us today, reminding us of the importance of warmth, comfort, and the unwavering spirit of those who served during World War I.
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