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Frys Cocoa advertisement, WW1
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Frys Cocoa advertisement, WW1
Advertisement for Frys Pure Breakfast Cocoa, Always on Active Service, being enjoyed by three British soldiers at the Front.
1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14163272
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Advertisements Adverts Chocolate Cocoa Frys Luxuries Rations Delivery
EDITORS COMMENTS
Amidst the harsh realities of the Western Front during World War I, moments of comfort and luxury were cherished by British soldiers. In this evocative photograph from 1918, three soldiers are seen taking a break from their duties, enjoying a steaming mug of Frys Pure Breakfast Cocoa. The rich, chocolatey aroma wafts through the air, offering a brief respite from the grim surroundings. Frys Pure Breakfast Cocoa, with its promise of a 'Pure and Hearty Start to the Day,' was a popular choice among the troops. Despite the challenges of delivering supplies to the frontlines, the cocoa was consistently available, making it a coveted luxury item. The soldiers, huddled around a makeshift table, share a moment of camaraderie as they savor each sip of the warm beverage. The simple pleasure of this simple moment is a poignant reminder of the human spirit's ability to find joy even in the most challenging of circumstances. As the war raged on, Frys Cocoa became a symbol of hope and comfort for the troops. The company's commitment to delivering their product to the frontlines, despite the logistical challenges, was a testament to their dedication to providing a small comfort to those who needed it most. This photograph captures a poignant moment in history, showcasing the resilience and determination of the British soldiers during World War I and the enduring appeal of a warm cup of cocoa.
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