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Gas refrigerator advertisement, 1950s

Gas refrigerator advertisement, 1950s


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Gas refrigerator advertisement, 1950s

Advertisement for a gas-powered fridge depicting a carefree 1950s housewife gazing fondly at her gigantic baby.
1950s

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 7220013

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10534457

Adverts Appliance Appliances Eating Energy Fridge Fridges Fuel House Wife House Wives Kitchen Refrigeration Refrigerator Refrigerators Toddler


EDITORS COMMENTS
Step into the charming world of the 1950s with this advertisement for a gas-powered refrigerator. The image showcases a carefree housewife, her apron adorned with flowers, as she gazes fondly at her gigantic, gleaming refrigerator. Nestled within its spacious interior is a chubby-cheeked toddler, reaching up to grab a ripe, juicy apple. The scene exudes a sense of warmth and nostalgia, as the housewife appears content in her role as nurturer and provider. The refrigerator, a symbol of modern convenience and luxury, was a prized possession for many families during this era. Its large size and sleek design were status symbols, reflecting the growing trend towards suburban living and the desire for a more comfortable and efficient home. The use of gas as a fuel for refrigeration was also a significant innovation, offering an alternative to the noisy and inefficient iceboxes of the past. This advertisement captures the essence of the 1950s, a time when the role of the housewife was deeply intertwined with the domestic sphere, and the home was the center of family life. The image of the housewife, with her baby at her side, underscores the importance of motherhood and the nurturing role of women in the family. Overall, this advertisement offers a delightful glimpse into a bygone era, where the simple pleasures of home, family, and modern appliances reigned supreme.

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