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German cartoon on British recruitment techniques

German cartoon on British recruitment techniques


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German cartoon on British recruitment techniques

A cartoon from the German satirical magazine, Lustige Blatter reproduced in The Tatler suggesting that the famous recruitment posters did not persuade men to join up and that instead, pretty women in handsome English uniforms would be more effective. The cartoon is interesting in that it reveals how familiar the German artist was with British posters. Date: 1915

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Media ID 14142825

© Illustrated London News Ltd/Mary Evans

Campaign Join Joining Kilt Kilts Kitchener Lustige Persuasion Recruitment Satire Satirical Uniforms Volunteering Blatter


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EDITORS COMMENTS
This intriguing cartoon from the German satirical magazine, Lustige Blatter, published in 1915, pokes fun at the British recruitment techniques during World War I. The image depicts a German artist studying a collection of iconic British recruitment posters featuring Lord Kitchener's famous "Your Country Needs You" appeal. However, the artist's solution to boost enlistment numbers is far from the traditional approach. Instead, he proposes that pretty women in handsome English uniforms would be more effective in persuading men to join up. The cartoon is a testament to the widespread awareness and influence of British propaganda during the war. The artist's familiarity with the design elements and messaging of the posters demonstrates the global reach of the campaign. The use of a kilted soldier in the cartoon adds an element of humor, as the Scottish regiments were not typically depicted in the official posters. The cartoon's satirical tone reflects the complex dynamics of the war, with both sides employing various tactics to gain the upper hand, including propaganda and recruitment efforts. The image serves as a reminder of the role that satire and humor played in shaping public opinion during this pivotal period in history. Overall, this cartoon is a fascinating glimpse into the wartime mindset and the creative ways in which artists and propagandists sought to influence public sentiment.

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