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Harrods advertisement Yves St Laurent dress
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Harrods advertisement Yves St Laurent dress
Advertisement for London department store, Harrods, featuring a knee length, long-sleeved shift dress designed by Yves St Laurent but made in London exclusively for Harrods (an example of couture designers licensing their designs for more affordable lines in department stores). The dress was just one example Harrods were offering in their new designer department. Date: 1965
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Media ID 14241508
© Illustrated London News Ltd/Mary Evans
1965 Advertisements Chic Cool Department Designer Dresses Haircut Harrods Laurent Shift Store Stylish Swinging Yves
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In the vibrant and dynamic city of London during the 1960s, Harrods, the renowned department store, showcased its latest fashion offering in an advertisement that captured the essence of the Swinging Sixties. The advertisement featured a stunning Yves St Laurent shift dress, designed by the legendary French couturier, but exclusively made in London for Harrods. This collaboration between the high-end designer and the esteemed department store represented a groundbreaking trend in the fashion industry - the licensing of couture designs for more affordable lines. The dress, a knee-length, long-sleeved shift design, embodied the chic and sophisticated style of the era. Its sleek silhouette, accentuated by the model's impeccable posture and the flattering cut, epitomized the modern woman's desire for comfort and elegance. The model's short, stylish haircut, a popular choice among the mod movement, further emphasized the contemporary feel of the advertisement. Harrods' new designer department was a hub of innovation and excitement, offering a curated selection of the latest trends from the world's most influential designers. The Yves St Laurent shift dress was just one example of the cool, stylish, and chic clothing that could be found within its walls. The advertisement, with its bold use of color and striking visuals, was a testament to the store's commitment to providing its customers with the very best in fashion. As London emerged as a global fashion capital, Harrods played a pivotal role in shaping the city's sartorial landscape. The Yves St Laurent shift dress advertisement, a snapshot of the past from Mary Evans Prints Online, offers a glimpse into the rich history of London's fashion scene during the Swinging Sixties.
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