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The Hiker & Camper 1934
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The Hiker & Camper 1934
Stylised front cover of The Hiker and Camper magazine featuring an advertisement for Stormgard rain capes, leggings sou westers & rucksacks, all necessary for keen hikers
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Media ID 4395410
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10235158
Camper Capes Featuring Hiker Hikers Hiking Keen Leggings Rain Rambling Stylised Walkers Ruck Sacks Sou Westers
EDITORS COMMENTS
Step into the past with this cover image from the June 1934 issue of The Hiker and Camper magazine. The stylized design showcases a determined hiker and camper, ready for the great outdoors. The vibrant colors and bold typography evoke the spirit of adventure that was popular during the 1930s. At the heart of this image is an advertisement for Stormgard, a brand that provided essential equipment for keen hikers and campers. The advertisement features a range of Stormgard products, including rain capes, leggings, and sou'westers. These items were crucial for hikers and campers, as they braved the elements and explored the natural beauty of the countryside. The rain cape, with its hood and long length, would have protected hikers from the rain and wind. The leggings, made of waterproof material, would have kept legs dry and warm, while the sou'wester, a type of waterproof hat, would have shielded the head and neck from the rain. The rucksack, a necessary companion for long hikes, would have allowed hikers to carry all the necessary supplies and equipment. This cover image not only showcases the importance of proper equipment for hiking and camping but also captures the essence of the 1930s, a time when people sought adventure and connection with nature. The Hiker and Camper magazine, with its focus on outdoor activities and equipment, was a popular publication that catered to this growing interest. Today, this cover image remains a testament to the enduring appeal of the great outdoors and the importance of being prepared for any adventure.
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