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Humber cycles advertisement featuring Edward VII, 1902
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Humber cycles advertisement featuring Edward VII, 1902
Advertisement for Humber cycles, endorsed (apparently) by King Edward VII. At least he is pictured riding one. Date: 1902
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Media ID 14133787
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Advertisements Adverts Bicycle Bicycles Bike Bikes Cycle Cycles Cycling Endorsed Endorsement Humber 1902
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EDITORS COMMENTS
This photograph print from 1902 showcases King Edward VII gracefully riding a Humber cycle, endorsing the renowned bicycle brand. The monarch, dressed in a formal suit and top hat, exudes elegance and sophistication as he effortlessly pedals through a serene landscape. The image is a testament to the growing popularity of cycling as a mode of transportation for the affluent classes during the early 20th century. Humber cycles, a leading British manufacturer, capitalized on the royal endorsement to boost their sales and reputation. The company, which had already gained significant success, saw this opportunity to associate their brand with the prestige and class of the monarchy. The advertisement was undoubtedly a masterstroke, as it not only appealed to the aspirational desires of the upper classes but also solidified Humber cycles' position as a trusted and desirable brand. The historical significance of this photograph lies in its representation of the intersection of royalty and cycling culture during a pivotal period in transportation history. The image serves as a reminder of the transformative impact of bicycles on society and the role of endorsements in shaping consumer preferences. As we admire this image, we are transported back in time, witnessing the elegance and allure of cycling in the early 1900s and the enduring influence of royal endorsements on marketing strategies.
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