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From Paris to You

From Paris to You


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From Paris to You

Advertisement from 1930 for a new Parisian fragrance range, Reponse

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 684786

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10216174

Fragrance Parisian Range


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EDITORS COMMENTS
Step into the allure of Paris in the roaring twenties with this advertisement for the new Reponse fragrance range, as featured in a prestigious illustrated London newspaper in December 1930. The image transports us back in time, as we gaze upon the enchanting Parisian scene, filled with the elegance and sophistication of the City of Light. The advertisement introduces us to a stunning line of seven new fragrances, each one promising to evoke the essence of Parisian charm. From the romantic notes of Rose de Provence to the exotic allure of Jasmin Indien, these scents were sure to captivate the senses and ignite the imagination. The advertisement's design is a testament to the art deco movement, with its bold lines, rich colors, and intricate patterns. The use of gold accents and elegant typography adds to the luxurious feel, further emphasizing the exclusivity and desirability of the new fragrance range. As we gaze upon the image, we can almost hear the sounds of Parisian life – the clinking of champagne glasses, the soft strains of jazz music, and the lively chatter of people enjoying the city's vibrant nightlife. This advertisement is not only a glimpse into the past but also a reminder of the enduring allure of Paris and the power of fragrance to transport us to another time and place. With the holiday season in full swing, this advertisement would have been the perfect accompaniment to Christmas gift guides and editorial features, making Reponse the must-have gift for the discerning and fashionable consumer. Today, it serves as a fascinating glimpse into the history of fragrance advertising and the allure of Paris, a city that continues to capture our hearts and imaginations.

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