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Immediate and Important by Bairnsfather

Immediate and Important by Bairnsfather


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Immediate and Important by Bairnsfather

Immediate and Important Never has Private Smiths face felt so large and smooth as when he hands his Captain the following message at what he feels is an unsuitable moment. " The G.O.C. notices with regret the tendency of all ranks to shave the upper lip; this practice must cease forthwith." A cartoon in The Bystander magazine by Captain Bruce Bairnsfather. Date: 1916

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Media ID 14155454

© Illustrated London News Ltd/Mary Evans

Bairnsfather Bruce Commanding Important Message Moustache Moustached Moustachioed Private Shaving Trenches


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> Humour > Cartoon


EDITORS COMMENTS
In the heat and chaos of the Western Front during World War I, a moment of respite is interrupted for Private Smith as he hands his Captain an unwelcome message from the General Officer Commanding (G.O.C.) in this satirical cartoon by renowned British war artist, Captain Bruce Bairnsfather. The image, titled "Immediate and Important," published in The Bystander magazine in 1916, captures the humorous side of military life in the trenches. Private Smith, with a look of disbelief and embarrassment on his face, presents the note to his superior officer, who is engrossed in a map spread out on a table. The message, which reads "The G.O.C. notices with regret the tendency of all ranks to shave the upper lip; this practice must cease forthwith," has caught Private Smith off guard, and he can't help but feel the timing is less than ideal. Bairnsfather masterfully portrays the absurdity of military regulations and the daily challenges faced by soldiers on the front lines. The cartoon also highlights the contrast between the mundane and the critical, as the seemingly insignificant issue of shaving takes precedence over more pressing matters. The cartoon's title, "Immediate and Important," adds to the humor, as the message about shaving is marked with the highest priority, despite its trivial nature. The image is a poignant reminder of the unique experiences and camaraderie that emerged from the harsh realities of war. Bairnsfather, who served in the British Army during World War I, created a body of work that continues to resonate with audiences today, offering a glimpse into the human side of military history.

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